Mr. Rajiv Arora  is  recognized as a prominent social figure in India today. His eye for detail and strong flair for aesthetics have made his designs cutting edge in today's jewellery industry in India as well as internationally. 

Arts and crafts are an invaluable part of our country’s heritage. Their revival to former glory was imperative to prevent the skills from being lost for posterity. Rajiv Arora took upon the task of ushering in a renaissance in the ancient art of jewellery. He traveled extensively to the remotest interiors of India in search of unique and fine pieces of Jewellery. He then delved into ancient craftsmanship and began to create exclusive jewellery with the help of master craftsmen and goldsmiths within and around Jaipur. This also led to the employment for such craftsmen and Goldsmiths in the rural areas of Rajasthan who otherwise were deprived of utilizing their skills. He used elements of Ethnic Indian jewelry in his designs and revived the traditional methods of jewelry making, in order to create a design language distinct to Amrapali. Amrapali is the first organization Rajasthan to start the exports of silver jewellery. Today 50% of the silver exports of the country are from Rajasthan.   
 

          Through his travels throughout India, Rajiv Arora has built up an extensive collection of artifacts  and ethnic jewellery which have been the source of inspiration for his designs. Rajiv Arora brings his love of ethnic jewellery, combines it with contemporary concepts to make one-off exquisite handmade pieces.